Design mistakes

Logo design is one of the most important parts of branding, but sometimes designers make awful mistakes in their creation and the result is hideous.

 

Some popular enough companies and events were showed by such logotypes, which didn’t perform the communicative function, had a lack of elementary aesthetics and looked really funny. The impression they made was not positive as it was expected, it was rather the opposite.  To avoid such situations it’s much better to hire a design company to keep your brand on track.

 

 

In 2012 Olympic Games were held in London and a lot of money was spent on the creation of its logo. But unfortunately the result was an example of bad taste and the ceremony of opening the Games was the same.

Deutsche Telecom, the founder of T-Mobile decided that their logo is so perfect, that they can patent its color. They are sure that they are the owners of color Magenta (RAL 4010) and can sue anyone, who will use this color without their permission. The fun is that London Olympics used exactly this color, but there is no information about the litigation between these two companies.

Famous brand GAP made a huge mistake when redesigned its logo, but thanks God company understood everything and brought it back. The previous logo was a symbol of convenience and fashion, but after rebranding, it associated only with Sans-serif font and blue square, made with Power Point.

Creating the logotype designer has to understand that he has a great responsibility on his shoulders and exactly his work is that, what customers will see first. So logo has to be simple, interesting and show the main idea of the company in one small picture.



1. Underlook from Andrius Burba

2. Musical logos

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